First Bell Classes of Kerala give 150 million views, ad revenue in lakhs

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An official said on Sunday that First Bell Classes, which aired or aired on TV in Kerala, has now crossed the 1,000 mark and is getting Rs 15 crore per month. .

This initiative was undertaken by the Kerala Education Department through the VICTERS educational channel of KITE or Kerala Infrastructure and Technology for Education.

CEO of KITE. Anwar Sadath said that apart from the viewership of the classes through channel mode, the web-streaming platform has also seen tremendous response, which is evident from the fact that 442 terabytes of data have been reported from 141 countries.

“The YouTube channel’s monthly views total 150 million (150 million). The average daily viewership of classes on YouTube alone is 5.4 million, which translates to 5 million hours per day. Despite limited advertising, revenue from it Stands. On average Rs. 15 lakhs per month. The classes are also broadcast through Facebook Live on the channel’s Facebook page, “said Sadath.

The initiative was launched on 1 June as an interim arrangement (and not as an alternative classroom) as state schools were forced to close due to the Kovid-19 epidemic. This unique initiative has ensured that no student gets admission in any class.

He said, “Through the First Bell program, 604 classes were broadcast through the KITE VICTERS channel, in addition to 274 classes in Kannada and 163 in Tamil were broadcast through the local cable network in the state.”

However public movement is restricted in many places in the state due to the Kovid-19 epidemic, which affects the preparation of classes. To deal with this problem, KITE has arranged for the production of classrooms for broadcasting in various districts.

He said that augmented reality and virtual reality are being used to the extent possible, which will be extended in due time.

The schools will use free software applications to develop classes to be broadcast through the KITE VICTERS channel.

“New classes of general nature, beyond disciplines and including games, will be ready by August,” Sadath said.

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