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NEW DELHI: In a non-descript village in the heart of the capital, two teenagers were standing in an open field. Both looked worried, behind a nervous smile. About 59 Chinese apps were banned the previous day.
One of them saw a black earring, a small crucifix, hanging from his left ear. When asked about it, he said, “I used to make videos on Tiktok and it was a part of my look.”
Another asked, “I hope the government will do something similar with Tickcock, in which we can join.” We do not know how to connect to Youtube. ”
But unknown to him, the native app makers are killing due to the ban of their Chinese counterparts. Here are some options because talent should not depend on just one application:
A social media startup, Sharechat is a Indian initiative Status in 15 Indian languages, for sharing daily WhatsApp messages. What started as a sharing platform enables users to generate content for sharing posters, pictures, audio, GIFs and hashtags.
As the Indian government prohibits the use of the popular Chinese app Tickcock, along with 58 others, Indian content creators have reached the homegrown app trail that also offers similar short-video making features on its platform. The lifestyle community-commerce platform has seen a surge in app downloads with over 12 million downloads so far,
Now with more than 35 million downloads on its app and 9 million monthly active users, Trail saw a 25-fold increase within a year.
Khabri is a podcast application with over a million downloads, a great platform for creators in the Hindi-speaking markets of India. With around 40,000 affected already on the platform, the company has received over 5,000 new influencers in the last few days. Influencers can join the ‘Ard with Khabari’ program through the Khabri Studio app and create their own channel, on which they can start creating content and publish it on the Khabri app.
Aizma is a hyper-local social platform that aligns each with follow or compensation, including videos, pictures and opinions, with impact, including re-creating brand content in its own way and shape, and 360 content formats for viewers Provides an opportunity to do.
In sports, the router is a very unique product and has created a strong moat for its business with content driven by fans and the community. India’s sole and largest user creates content platform for games and gaming. The router’s unique product positioning lies in live content technology that allows tools such as sports commentary, live quizzes, and mobile gaming. Rudder provides a personalized sports feed consisting of videos, images and polls. Ruterer has seen an 8-fold increase in daily users since the Chinese app’s ban.
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