Alexander Knicks, the former CEO of controversial political consulting firm Cambridge Analytica, who was working on projects in India and other countries between 2013 and 2018, was banned by the UK government on Thursday for seven years.
Officials said the 45-year-old Knicks had made a pledge that he allowed or engaged companies that offer ‘unethical services’ to customers, including bribery and honey-trap stings, Those exhibiting a lack of business potential.
Nix pledged to the government: “From January 2013 to March 2018, later I allowed companies associated with SCL Election Limited or SCLE to market or allow themselves with SCLE to offer potentially unethical services to potential customers. , Demonstrating a lack of business potential. : Bribe stings and honey trap stings designed to uncover corruption; Voter disengagement campaign; Obtaining information to discredit political opponents; Anonymous dissemination of information. “
From October 5, Nix is disqualified for seven years from acting as a director or directly or indirectly involved in the promotion, formation or management of a company without the court’s permission.
Nix SCLE, a company that provides data analytics, marketing and communications services to political and commercial customers. He was also a director of five other connected UK companies: SCL Group Limited, SCL Social Limited, SCL Analytics Limited, SCL Commercial Limited and Cambridge Analytica (UK) Limited.
Since 2016, SCL Elections Ltd was involved in the rebranding of affiliated companies, which later operated under the names Cambridge Analytica, CA Political (Global) and CA Commercial.
The SCL election and the five linked companies, however, ceased trading following allegations in the UK and US media that generated substantial adverse publicity. Some allegations against companies related to offering unethical services to potential customers.
Officials said unethical services offered by companies include bribery or honey trap stings, voter disengagement campaigns, obtaining information to discredit political opponents and anonymously spreading information in political campaigns.
Mark Bruce, chief investigator for the Insolvency Service, said: “After an extensive investigation, our findings were clear that the SCL elections had offered shady political services to prospective clients several times over the years”.
“The directors of the company must act with professional potential and this means honest and fair work. Alexander Nix’s actions did not meet the appropriate standard for a company director and his disqualification from managing limited companies for a significant amount is justified in the public interest ”.
It emerged in 2018 that 87 million Facebook users had likely hijacked their data by Cambridge Analytica, working for Donald Trump’s 2016 presidential campaign. Facebook has since revised its data sharing app policies.
(With inputs from agencies)
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