Artist Amy Broch’s playful art installation in the middle of London aims to create a “joy bomb” for tough times.
On a ground-floor window in a pop-up installation in front of the famous Claridge Hotel, the brightly colored display has attracted the attention of locals, passers-by and people working nearby.
Two men wearing cute animal masks stand at the window amidst pink and blue toys and balloons and drink wave and insecticide by passers-by. Any interaction follows the rules of social deformity as Britain deals with an increase in coronovirus cases.
The 38-year-old Broch, who lost her husband to ALS (amyotrophic lateral sclerosis) in May, wanted to “have fun for fun” in a time of uncertainty between the epidemic and personal trauma.
“This is my joy bomb, this is my gift to London later this year. I have also had a very big year, I was recently widowed. So the corona (virus) was the highlight of my year, not a low point, ”she said.
(This story is published from a wire agency feed without textual modifications.)
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