Sunday, September 20, 2020

How to start your sustainable fashion journey

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If any such phrase / word has been misused in recent times, which has been misused, overused or misused in the field of fashion, then it has to maintain stability. From indiscriminately linking any post to a hashtag to using “sustainable” products to claim “ethical” production, the phrase is almost as trendy as it is against the very trend. Mindful fashion advocate and fashion writer / writer Sujata Asomul says that there is a lot in fashion that goes beyond fashion. She says, “Before this epidemic, the trend of sustainable fashion was increasing. This stagnation at home has made many of us think about our personal fashion footprint – and do we really need that much stuff? ”

Where are you starting here


Sustainable fashion blogger entrepreneur Devyani Kapoor stressed that this is a good time to take stock and look towards sustainability. his advice? educate yourself. But she advises following the hashtag because everyone is using no real commitment. Instead follow pages like Fashion Revolution, Fair Trade India and take your cues from there. Kapoor, who is working on a sustainable fashion pop-up (now online store), says the Shifling Suitcase that despite the sustainable fashion literacy rate being low, there is still a lot of awareness. “People are open to reading and doing their research on brands,” she adds,

One of the main ways to start being sustainable, Kapoor feels, is to ask questions of the brand you are investing in. Demand transparency. “Most new brands in the region are very open to questioning because they also want to educate their consumer,” she says.

Read more, shop less


By Asomul Dana Thomas Fashionopolis is a must read for anyone to understand sustainable fashion. Follow the words of designer Vivienne Westwood, “Buy less, choose well and make it last”. Kapoor agrees and says that sustainable fashion does not mean that you start shopping with sustainable brands. “Start your journey with everything you have. Assess your wardrobe or store from your closet, if you will, ”says Kapoor. The idea of ​​sustainability starts when you say I have enough for me, so you are not shopping more and hoarding more. As Asomul states, “Be an informed shopkeeper, not an impulsive shopkeeper.” Follow sustainability websites, experts such as Livia Firth and Clare Press, Instagram handle @ Eco-era and even news reports.

Your closet shop


Kapoor says that people should be curious about what they wear, as about what they eat. All you can work on are clothes swaps between family and friends. This helps extend the life of the garment – and once you finish the life of a garment, go and buy (from permanent brands, of course).

Note, “We have no choice but to rethink your consumption habits.” Extend the lifespan of your clothes by just nine

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