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Where are you starting here
Sustainable fashion blogger entrepreneur Devyani Kapoor stressed that this is a good time to take stock and look towards sustainability. his advice? educate yourself. But she advises following the hashtag because everyone is using no real commitment. Instead follow pages like Fashion Revolution, Fair Trade India and take your cues from there. Kapoor, who is working on a sustainable fashion pop-up (now online store), says the Shifling Suitcase that despite the sustainable fashion literacy rate being low, there is still a lot of awareness. “People are open to reading and doing their research on brands,” she adds,
One of the main ways to start being sustainable, Kapoor feels, is to ask questions of the brand you are investing in. Demand transparency. “Most new brands in the region are very open to questioning because they also want to educate their consumer,” she says.
Read more, shop less
By Asomul Dana Thomas Fashionopolis is a must read for anyone to understand sustainable fashion. Follow the words of designer Vivienne Westwood, “Buy less, choose well and make it last”. Kapoor agrees and says that sustainable fashion does not mean that you start shopping with sustainable brands. “Start your journey with everything you have. Assess your wardrobe or store from your closet, if you will, ”says Kapoor. The idea of sustainability starts when you say I have enough for me, so you are not shopping more and hoarding more. As Asomul states, “Be an informed shopkeeper, not an impulsive shopkeeper.” Follow sustainability websites, experts such as Livia Firth and Clare Press, Instagram handle @ Eco-era and even news reports.
Your closet shop
Kapoor says that people should be curious about what they wear, as about what they eat. All you can work on are clothes swaps between family and friends. This helps extend the life of the garment – and once you finish the life of a garment, go and buy (from permanent brands, of course).
Note, “We have no choice but to rethink your consumption habits.” Extend the lifespan of your clothes by just nine
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