HUL described Mel and Lovely as Glo and Lovely after leaving ‘Mela’.

HUL described Mel and Lovely as Glo and Lovely after leaving ‘Mela’.

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(File photo: Reuters)

New Delhi: FMCG (fast moving consumer goods) head HUL said on Thursday that it has reintroduced its popular skincare brand Fair & Lovely as ‘Glow & Lovely’ after dropping its name-word fair .
According to the company, it is taking a more inclusive vision Positive beauty Introducing Glow and Lovely – brand new name.
Meanwhile, its men’s range of products will be called ‘Glow and Handsome’, Hindustan Unilever Ltd (HUL) said in a statement.
“In the next few months, Glow and Lovely will be on the shelves, and future innovations will deliver on this new offer,” HUL said in a statement.
Earlier in June, 25 HUL announced the dropping of the word ‘Fair’ from its popular skincare brand ‘Fair & Lovely’, which called for a holistic approach to beauty.
The company attributed the move to its rebranding exercise and said it would seek regulatory approval.
The statement said that as part of the rebranding, HUL also announced a new name for the Fair and Lovely Foundation, established in 2003 to provide scholarships to women to help them in their education .
The Controller General of Patent Design and Trademark was approached by HUL, a subsidiary of British-Dutch multinational Unilever PLC, to register the name ‘Glow and Lovely’.
Many cosmetic brands have been skeptical of their products that promote skin fairness for racial types, which has intensified in the wake of the ‘Black Lives Matter’ movement in the West.
Recently American healthcare and FMCG giant Johnson & Johnson (J & J) has stopped selling its skin whitening cream worldwide including India.
French personal care maker L’Oreal Group also said last week that it would omit words such as “White / Whitening, Fair / Fairness, Light / Lightning” from all its skincare products.

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