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Coronaviruses and apprehensions surrounding the dreaded disease have shaken the foundations of the global and Indian luxury industry. At a time when the survival, stability and protection of the economy and jobs is the biggest concern, are people indulging in luxury? Will the ban on global passenger movement and ban on businesses and high net worth individuals (HNIs) and ultra HNIs reduce the demand for luxury goods in India? Will an anxious and bewildered Indian work as freely in purchasing the scheme as he did until a few months ago, when it came to the purchase of luxury cars, watches, jewelery, perfumes, fashion apparel and accessories had come?
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