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While the AI camera remains an important aspect in terms of consumer preference at 33%, consumers also look for some trendy features such as the Notch display at 25% followed by the fingerprint sensor at 22%.
The survey report is a practical priority for local language consumption. Consumption of material in one’s native language was significantly more likely. According to the report, 64% of the respondents prefer to consume content in their local language.
The study reports favorite apps highlighting key trends, favourability and significant consumption patterns across various dimensions of smartphone use, consumer preferences in terms of features, gender, age groups, regions and more. The survey also highlighted a unique content consumption pattern on smartphones. The study reported that 50% of Indian smartphone users watched movies after 24% on the news. By the age of 24, about 88% of Indian youth watch movies exclusively on their smartphone.
The survey is conducted online among 4000 respondents in 13 states. The report cuts across age-groups and demographics: youth, sector, work area, etc.
According to TRANSSION India CEO, Mr. Arijit Talapatra, “Smartphones remain at the heart of our lives as it relates to consuming content and video, searching for information, connecting with peers and friends, or surfing on social media platforms Occurs in As a brand that believes in providing fashionable technology with A-class features at a budget-friendly price point, we commissioned this consumer trends survey when it came to consumer patterns, likes, and preferences about smartphone usage. Gets relevant insights related to. This study helped us understand how quickly consumers are adopting advanced and innovative technology, so it will help us provide a technologically equipped and customized offering that our customers will love. ”
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