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Bharti Airtel President Sunil Bharti Mittal (File photo)
new Delhi: Bharti Airtel director Sunil Bharti Mittal Indicated increase on Monday Mobile services prices Over the next six months, saying that data at low rates is not sustainable for the telecommunications industry.
He said that consuming 16 GB of data a month for 160 rupees is a tragedy.
“You either consume 1.6 GB of capacity per month at this price point or you can prepare to pay a lot more. We don’t want $ 50-60 like the US or Europe, but certainly 16 GB per $ 2 a month is not sustainable. ” Mittal said in a program.
Mittal also said that average revenue per user (ARPU) on consumption of digital content is expected to cross Rs 200 in six months. ARPU is a measurement of revenue generated per user for a telco.
“We require a Rs. 300 ARPU in which you will still be able to reduce it to a low of Rs. 100 per month with decent amount of data. But if your consumption is largely on TV, cinema, entertainment and other important specialized services Is deprived of the network, you need it. ” To pay for that, ”Mittal said at the launch of the book written by Bharti Enterprises executive Akhil Gupta.
Airtel reported a growth of Rs 157 in ARPU in the first quarter ended 30 June 2020. The increase in ARPU came after the tariff hike by Bharti Airtel in December 2019.
Mittal said that while Telecom operator Served the nation during difficult times, the industry needs to invest in 5G, more optical fiber, submarine cable etc.
“Businesses that are not in telecommunications also need to adopt digital. You should build solid ARPUs in the next 5-6 months to make the industry sustainable. We are down to 2-3 players right now. India is a very The price is there. Mittal said, “Conscious market. In six months time we should cross the Rs 200 mark and Rs 250 should be ideal.”
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