Tesla Inc. CEO Elon Musk finally made good on his promise to sell “Tesla Tequila” – two years after waving the effort in a tweet, and the $ 250 bottle quickly flew off the virtual shelf.
The Agave-based brewery, dubbed “Teslaquilla” two years ago, was currently out of stock on the company’s website. A sleek, lightning-bolted bottle in the photographs is a lot different than Musk had imagined when he avoided tequila.
Musk tweeted the idea of ’Teslaquilla’ on April Fool’s Day in 2018, which many of his followers deemed a joke. However, his efforts to trademark the drink in October of that year were redeemed by Mexico’s tequila producers.
The Tequila Regulatory Council of Mexico said at the time that the name ‘Teslaquilla’ refers to the word tequila … (and) tequila is a protected word. “
According to the website, Tesla Tequila will only be available in select US states, including New York, California and Washington.
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