Thanks to the BSA Indian billionaire, the business will be reborn as an electric motorcycle maker

An Indian billionaire hopes to “revive the British motorbike industry” with a plan to build electric motorcycles in the UK under the BSA brand.

Anand Mahindra, chairman of the Mahindra Group, is a key supporter of the BSA company’s resumption of production, and has been assembling motorcycles in the Midlands since mid-2021.

The restored BSA company will soon begin construction of a research facility in Banbury to develop electric motorbike technology before the end of 2021, following the introduction of electric battery models with internal combustion engines.

The BSA, the hub of Birmingham Small Arms, was originally founded in 1861 to develop guns in Small Heath, a sequel to the BBC’s hit drama Pecky Blinders. Its metallurgical factories were later turned to bicycles and then motorcycles. Until the 1950s, it was the world’s largest motorcycle manufacturer, but it went bankrupt and stopped production in the 1970s.

Anand Mahindra

Anand Mahindra: ‘Britain was at the forefront of bikes from the beginning.’ Photograph: Mark Lenihan / AP

Anand Mahindra worth Rs 1.7bn, according to Forbes magazine. (1. 1.3bn), said it has chosen to invest in the UK because of its motorcycle manufacturing history. The company also received support from the UK government, which awarded the BSA company a grant of 4. 6.4 million to manufacture electric bikes in the hope of creating at least 255 jobs.

“The UK has been at the forefront of motorcycles from the beginning,” Mahindra told the Guardian. “This is something we really want to maintain.”

Mahindra Group is the world’s largest tractor manufacturer and the 20th largest car maker in terms of sales. It owns the Rewa electric car brand that developed the GVs City car, and is also the world’s largest manufacturer of electric rickshaws.

Mahendra also has experience in reviving motorcycle brands. In 2016, it took a controlling stake in the company that bought the BSA brand as well as the Czech brand Java. Java was relaunched in 2018, with 50,000 sales in its first full year, a success Mahindra now wants to replicate with BSA.

The project is being run by Anupam Treja, a former investment banker who initially bought the BSA brand. He said he wanted to continue the “unique English focus” of the original BSA company. Theresa said she hopes to build a factory near the original Smith Heath site but declined to give annual production estimates.

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Mahindra said its experience with electric bikes would help the wider group in its final move from fossil fuel-burning products, although he said the company would not “finish our work”. [internal combustion] Engine “until the market reaches the” tipping point “.

BSA’s new company plans to start assembling traditional internal combustion engine bikes, which cost between 5,000 and £ 10,000, with parts from various suppliers in the UK and beyond. ۔

Thereja said he was wary of possible export rates under Brexit without an agreement, but believed that motorcycle brands could once again take advantage of customers’ desire to travel after the worst eradication of the epidemic. ۔


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