With one million Twitter followers, the Reserve Bank of India has become the first central bank in the world to reach this milestone.
The Reserve Bank of India (RBI) has emerged as the most popular central bank on the microblogging site with one million followers, beating the US Federal Reserve and European Central Bank on Twitter.
According to the latest information available on RBI’s Twitter handle ‘@RBI’, the number of followers has increased from 9.66 lakhs to one million or 10 lakhs on 27 September 2020.
“The RBI Twitter account has reached one million followers today. A new milestone. Congratulations to all my colleagues in the RBI, ”Governor Shaktikanta Das said in a tweet on Sunday.
In contrast, the world’s most powerful central bank, the US Federal Reserve, has only 6.67 million Twitter followers and the Frankfurt-headquartered European Central Bank (ECB), the second most powerful monetary authority in the world, with 5.91 million followers.
The US Fed joined Twitter in March 2009, while the ECB has been active on the microblogging site since October 2009.
The 85-year-old RBI got a Twitter account in January 2012. The Twitter handle of Governor Das is 1.35 lakh.
Since March 2019, the number of followers has increased from just 3,42,000 to over 7,50,000 by March 2020.
An official said that during the seven-week bandh that began on March 25, the number of followers has crossed 1.5 lakh.
In the current financial year, 2.5 lakh new followers added to the handle.
Apart from this, its main Twitter handle is another Twitter account of RBI, called ‘RBI Says’ and also started a Facebook page with the same name in early April. At that time, it also launched a customer awareness campaign to prevent fraudulent account holders from being deceived.
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